IDEA BLOG AT THE HOTEL
Ideas for hotel blogs: 22 messages to convert readers to customers
The most important step in creating a blog for your boutique hotel is to decide to do this. Have you reached the point where you want to create a blog and have defined general settings, but you don't know what to do? The 'who' and the 'why' of hotel blogs are treated without really understanding the 'what'? This message is here to help you. Today we present 22 hotel blog ideas for effective and useful articles. They must address your target audience immediately and facilitate sharing on social network blogs in hotels.
Summarize the essential elements of the hotel blog
All good ideas for a blog post are not a good idea for a blog from a boutique hotel. Let's take a moment to consider how the content you publish on your site is effective. As stated in our article, which includes everything you need to know about the hotel blog, it must:
Use a normal and workable program. Sticking to a plan creates credibility with your target audience and makes them believe that you really want to provide the content they want to read.
See what your competitors are doing on their blogs and try to be different to focus on solving problems for future guests.
Keep your goals clear. Some blog posts are designed to attract organic search traffic by correctly arranging high-traffic and low-competition keywords. In other cases, you want articles in your blog to find their audience through a large number of social stocks. In both cases, it is essential to remember that a blog article must be valuable for readers and your hotel.
Connect to an experience that guests can experience in your hotel. Although we solve the problems of readers, we must also tacitly investigate how we can convert these readers into paying guests.
Hotel blog ideas for people looking for destinations (or earlier)
Because this is such a natural audience for hotel blogs, it is important to distinguish yourself from the competition, as they are likely to publish this type of publication. Focus on quality and take into account the impressions that customers have in mind.
1. Contains a live video tour on Facebook with special functions
Attention is the motto of all marketing activities and video is one of the best ways to capture it. Facebook currently rewards companies that make videos by displaying more of their creations than their subscribers compared to a text message. Take advantage of this opportunity by sending a Facebook Live video that gives guests a tour of your hotel.
Insider is the keyword. Nobody wants to give up their precious attention by seeing you in front of your hotel and reading a speech that looks like a press release. Instead, take them to the roof garden or the so-called ghost attic.
After the broadcast, the video remains on your Facebook page and you must post it in a blog post.
2. Connect with readers around shared values
All blogs were initially personal and offered bloggers the opportunity to share what they did. But soon they also started to express their personality and their point of view and that is where you can view your hotel blog.
If boutique hotels offer a personal experience, your content must also have a personal touch. Let readers know that solar panels are on the roof because your organization is concerned about the environment. Or show them what you do to save water and why this is important.
3. Guide for your low season
Every hotel, shop or something else wants to make more bookings for the time of year when things are going slow. But the tone of this activity must be based more on the price and the idea of thinner crowds.
Instead, this idea of blogging for a hotel should include all the fantastic activities that guests can only do during the off season. From hiking on a mountain known for skiing to visiting a town on the beach, to great restaurants when the surfing crowd has started and the local fish is in season, every region has its hidden gems. Your success with this idea depends on your ability to remember that writing a guide such as this is about sharing useful information instead of presenting your services.
The most important step in creating a blog for your boutique hotel is to decide to do this. Have you reached the point where you want to create a blog and have defined general settings, but you don't know what to do? The 'who' and the 'why' of hotel blogs are treated without really understanding the 'what'? This message is here to help you. Today we present 22 hotel blog ideas for effective and useful articles. They must address your target audience immediately and facilitate sharing on social network blogs in hotels.
Summarize the essential elements of the hotel blog
All good ideas for a blog post are not a good idea for a blog from a boutique hotel. Let's take a moment to consider how the content you publish on your site is effective. As stated in our article, which includes everything you need to know about the hotel blog, it must:
Use a normal and workable program. Sticking to a plan creates credibility with your target audience and makes them believe that you really want to provide the content they want to read.
See what your competitors are doing on their blogs and try to be different to focus on solving problems for future guests.
Keep your goals clear. Some blog posts are designed to attract organic search traffic by correctly arranging high-traffic and low-competition keywords. In other cases, you want articles in your blog to find their audience through a large number of social stocks. In both cases, it is essential to remember that a blog article must be valuable for readers and your hotel.
Connect to an experience that guests can experience in your hotel. Although we solve the problems of readers, we must also tacitly investigate how we can convert these readers into paying guests.
Hotel blog ideas for people looking for destinations (or earlier)
Because this is such a natural audience for hotel blogs, it is important to distinguish yourself from the competition, as they are likely to publish this type of publication. Focus on quality and take into account the impressions that customers have in mind.
1. Contains a live video tour on Facebook with special functions
Attention is the motto of all marketing activities and video is one of the best ways to capture it. Facebook currently rewards companies that make videos by displaying more of their creations than their subscribers compared to a text message. Take advantage of this opportunity by sending a Facebook Live video that gives guests a tour of your hotel.
Insider is the keyword. Nobody wants to give up their precious attention by seeing you in front of your hotel and reading a speech that looks like a press release. Instead, take them to the roof garden or the so-called ghost attic.
After the broadcast, the video remains on your Facebook page and you must post it in a blog post.
2. Connect with readers around shared values
All blogs were initially personal and offered bloggers the opportunity to share what they did. But soon they also started to express their personality and their point of view and that is where you can view your hotel blog.
If boutique hotels offer a personal experience, your content must also have a personal touch. Let readers know that solar panels are on the roof because your organization is concerned about the environment. Or show them what you do to save water and why this is important.
3. Guide for your low season
Every hotel, shop or something else wants to make more bookings for the time of year when things are going slow. But the tone of this activity must be based more on the price and the idea of thinner crowds.
Instead, this idea of blogging for a hotel should include all the fantastic activities that guests can only do during the off season. From hiking on a mountain known for skiing to visiting a town on the beach, to great restaurants when the surfing crowd has started and the local fish is in season, every region has its hidden gems. Your success with this idea depends on your ability to remember that writing a guide such as this is about sharing useful information instead of presenting your services.
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